About
(The Alchemedia Lab)
Alchemedia was founded by Gennaro Ambrosino, a filmmaker and visual storyteller with nearly two decades of experience across documentary, brand, and corporate production.
Gennaro works with startups, companies, and institutions to create films that communicate authentically, build trust, and support strategic communication. This includes crowdfunding campaigns that have helped raise over £20 million, alongside commissioned work for public, cultural, and charitable organisations.
Alchemedia operates as a director-led studio, collaborating with a trusted network of creatives when required.
What We Do
CONCEPT
Whether starting from a detailed brief or the seed of an idea, we help develop the concept and narrative of each film around purpose and audience. This process begins with understanding the essence of the brand or organisation, ensuring the creative direction reflects its tone, values, and objectives. We provide creative development, scripting, and storyboarding as part of this process, shaping a bespoke approach for each project rather than a one-size-fits-all solution.
VIDEO PRODUCTION
We film and direct projects with a cinematic approach to visual storytelling, focusing on images and performances that feel authentic and intentional. Each film is shaped through careful framing and supporting footage, with motion graphics and animation used where appropriate to strengthen clarity and narrative.
We also manage practical aspects of pre-production, including locations, casting and scheduling, ensuring a smooth and efficient production process.
ANIMATION
Animation and motion graphics, including 3D for product visualisation, are used to enhance live-action films or developed as standalone pieces where appropriate. Each project is approached as a bespoke solution, with style and structure designed to reflect the brand or organisation. Animation is used to clarify ideas, processes, and information, and to highlight key messages where visual emphasis adds value and strengthens understanding.
VIDEO CONTENT STRATEGY
We help clients extend the value of each project beyond a single film, planning complementary content that can be adapted across platforms and campaigns, ensuring consistency and long-term impact.
